Read all about Gravual in this interview by HUB Interviews.

HUB: Hi Sander, for those who are unaware would you care to introduce yourself?
Sander: Hi, First of thanks for having me. I’m Sander Legrand. I live near Antwerp (Belgium) in a small town called Hemiksem where I was born and raised. I recently bought a house here, completely rebuilt it and moved in a few months ago. I love to have my own place. It’s the place where I live, but also my workspace.

HUB: Tell us about Gravual. How long has it been going and what are your plans for the future?
Sander: I started Gravual back when I was still in school. I did the course ‘Devine’ in Kortrijk, but I dropped out after two years. In Devine, you learn 2 things: code and design. Design was something I absolutely loved to do, but the code-side of the course was not my thing.

gravual design bureau studio interior
gravual at work in the studio
detail shot of the gravual studio

After these two years of button-bashing (I always get angry when I have to code) I started looking for a job, without a degree. I thought it would be incredibly hard to find a fun job, since there are so many talented designers out there, but after the first solicitation interview I did, I got the message form the agency Snyvo (now called Shtick) that I could come and work there. Snyvo was a small company right behind the corner from where I used to live. Almost everything I know I learned right there.

Gravual was just a personal project back than, just for fun. But the more I worked on these small Gravual-projects, the more I wanted to run my own business. After four years of non-stop designing (Snyvo at day, Gravual in the evening) and dreaming of my own business, I jumped in to the adventure, quit my job and started running Gravual as a full time job.
I’ve been doing that for the past two years, and things have been great so far!

detail shot of the gravual studio

HUB: This is probably one of the coolest shots I’ve seen on Dribbble. Could you walk us through how you made this & what was your inspiration?
Sander: Thanks man! These are some small illustrations that where used in the project for ‘De Markt Van Morgen‘, a project I really like. It’s a small market in Antwerp where young and self-styled designers can show and sell their work. From fashion to jewelry, from accessories to graphics, interior and furniture. All creatives are welcome to show their work there.

I got the idea for using letters as base to make small scenes from an old childrensbook I used to have back when I was a kid. I don’t ever remember the name, but the idea got stuck in my head.
The proces of designing these was the way I usually work: take my sketchbook and start doodling, after that I start designing in illustrator. I change the color a lot when I’m designing. I start out with a pallette but end up trying out 5 to 6 other pallettes before I am satisfied with what I made. Still kinda like this one.

detail shot of the gravual studio
detail shot of the gravual studio

HUB: How would you best describe your style?
Sander: Clean lines, timeless, often with a retro touch. I try to find a nice balance between my love for midcentury modern graphic design, and current design trends. My love for 50s and 60s design does not end at graphic design. I have a lot of architecture and interior books about this era to. Just love the vibe. If I could go back in time, that would definitely be the time I’d go to.
I love checking out logo’s from that time too. The good ones really look like they could’ve been made yesterday. A must-have book I recommand buying is ‘Logo Modernism’ by Jens Müller. If you like to keep it digital, than Logoarchive on Instagram might be something for you.

HUB: Designers who have recently inspired you?
Sander: Here are some of my design-heroes: House Industries, Tad Carpenter, Riley Cran, Charley Harper, Aaron Draplin, Lab Partners, Olle Eksell, Alexander Girard,… I probably forgot a couple, but seriously, check them out and be amazed.

HUB: Thanks for your time!
Sander: Pleasure is mine!

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