- Branding / huisstijl
- Print design
- Social media
A massage studio that breaks with old traditions.
Stephanie from Roots Massage wants to break with the cliché’s that come with the profession. Without binding to a specific tradition, she combines Swedish massages with sport – and healing, relaxing massages. Her vision is: bringing balance and connecting the cycle between the human body and mind.
Her logo displays this idea in a typographical way. The two O’s of Roots represent the two facets, being body and mind. The rest of her branding emits her love for natural materials and sometimes seems a bit chaotic. This gives it a lot of freedom for further communication, without having to break with the initial corporate identity guide.