- Branding / Visual Identity
- Print design
- Social media
A bike shop with a unique concept.
Velodome is a bike shop and e-bike specialist in Antwerp with branches in Berchem, Brasschaat and Waasland. They sell a unique mix of premium brands with both e-bikes, race bikes as well as city bikes. Besides this, they organize theme days and a ‘Velodome After Hours’, where a speaker from the bike sector shares his story.
For years, I’ve been taking care of their graphic communication; from the website to name tags, flyers, posters and social media. A long-term collaboration like this isn’t only enjoyable, it’s also useful to help them grow their brand over time.
Time to redesign!
In 2020, Velodome is opening its third branch. The first shop is a combination of a bike shop and a brasserie. The previous designer was playing with two elements in the logo in the shape of a chain shackle and a fork. In the two new branches, the focus lies more on e-bikes, making the logo less appropriate. Time to rebrand!